Diana Felkina · 10 years as a CMO

Turn your professional expertiseinto an online business,

Diana Felkina
10 years leading marketing
Featured on Entrepreneur® Middle East
Building in public · watch every step
US · Europe · Middle East
built in weeks, not years — with AI.

You've spent years getting good at what you do. I help you package it, position it, and sell it.

Join the free workshop →

Free · 60 minutes · live · every Wednesday · 1:30pm ET

Everything you see is 10%.

The content, the profile, the visibility — that's the surface.

Underneath it is the part nobody sees: what you actually sell, who it's for, and why anyone should pay you for it.

Most people are working on the 10%. The 90% is where the money is.

10% 90%

You're good at the work. You're bad at marketing yourself.

  1. 01

    Everything comes from people who already know you.

  2. 02

    You can't explain what you do without a five-minute answer.

  3. 03

    Your profile says where you work, not what you sell — which is why nobody messages you.

That's not a confidence problem. It's a positioning problem, and it's fixable.

Why now

Generic expertise is getting cheaper every month.

What isn’t: a name, a reputation, and judgment someone pays you for directly.

Ten years ago, building a business around what you know took a team, a budget and a year. I know — I ran those teams.

Now it takes you, a few weeks, and AI doing what the team used to.

Who I am.

Three chapters
Diana Felkina, studio portrait

I've spent ten years building brands for companies across the US, Europe and the Middle East. Then I built one for myself — and it became a business.

The CMO era

10 years

Running marketing for companies — the brands, the campaigns, and the teams built from scratch.

The shift

2024

Marketing changed, and I went with it — deep into agentic AI: systems that research, write, distribute, and optimize while you sleep. I rebuilt my entire practice around what marketing is becoming, not what it was.

Today

Still practising

I run an agency doing this work for clients now. And I did for myself what I'd done for brands for ten years — everything I know became a business of its own. I'm my own case study.

Everything I teach, I'm building in public. You can watch every step.

The method

Package. Position. Sell.

You've already done the hard part. The method turns it into something people buy.

I. Package

What you know, filtered down to the one thing people will actually pay for — named, priced, and defined.

II. Position

Said in one sentence, so the right person recognises themselves and the wrong one moves on.

III. Sell

A page that converts, a way of being visible, and the fifty people you already know.

You spent a decade earning your expertise. Now it's time it earned for you.

Start with the free workshop.

Free · 60 minutes · live

60 minutes, live, every Wednesday. Nothing to buy.

I teach the first part of the method properly — how to find the one thing in your expertise that people will pay for. We'll work on someone's live, in the room.

What you'll leave with

  • A shortlist of what's actually sellable in what you know
  • The three filters that kill the ideas that won't work
  • A clear next step, whether you work with me or not
Next session · Wednesday 7 October 1:30pm ET
Save my seat →

Free · 60 minutes · live

You'll also get the worksheet when you register

Who it's for

Anyone with real professional expertise — employed, independent, or running a practice — who's good at the work and hasn't figured out how to sell it online.

Who it isn't for

Anyone looking for passive income, quick wins, or a way to skip the work.

The program

And if you want to build it with me.

Six weeks, live, in a room of ten people.

You come in able to do the work. You leave able to sell it.

  1. 1Find itWhat's actually sellable in what you know
  2. 2Shape itOne named offer, with a price
  3. 3Say itThe sentence you can say at a dinner party
  4. 4Build itA page that converts
  5. 5Show itA publishing rhythm you'll actually keep
  6. 6Sell itThe fifty people you already know
What you walk out with

An offer, a price, a page, a profile and fifty names. Most people get their first paying client. Some take longer.

The details
  • Next round: 19 October – 27 November
  • Ten places, application only
Learn more about the program →
Diana Felkina

Start here.

The workshop is free and I teach the whole thing. If you leave able to do it on your own, that's a good outcome.

Join the free workshop →

Every Wednesday · 1:30pm ET · 60 minutes · live